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VELCRO® Brand PRESS-LOK® Closure System Featured at Brazilian Packaging Association Event

At the recent “Panorama de Mercado” event organized by the Brazilian Packaging Association ABRE, the VELCRO® Brand PRESS-LOK® Closure System was featured in an informative talk by Inovograf, who are leaders in creating innovative solutions for the graphic and converter industries (packaging, labels, and labels) in flexography and rotogravure.

VELCRO® Brand PRESS-LOK® closure technology allows you to create a simpler, smarter, and more reliable packaging experience for your customers. With just a squeeze, PRESS-LOK® closures easily align to create a secure seal that you can feel and hear. It’s what closure is all about.

Inovagraf partner, Aislan Baer, shared how Packaging can be considered the ideal promotional tool to create brand loyalty. Now that the traditional media is losing power, we are overloaded with messages through digital media. Packaging can be considered one of the most efficient ways to communicate with your consumers.

Learn more about the VELCRO® Brand PRESS-LOK® Closure System here.

The event was an educational and thought-provoking day full of packaging trends & networking opportunities to bring packaging in Brazil to the next level. Also in attendance were Velcro Companies Chief Operating Officer, Dirk Foreman, and Velcro Companies LATAM President, Paulo Garutti.

To find out more about Inovagraf and the various VELCRO® Brand Packaging solutions available, make sure to stop by at the upcoming Fispal Technologia show, June 25th -28th in Sao Paulo, Brasil.

About Inovograf

Inovagraf was born with a special purpose: to present innovative solutions for graphic and converting industries (flexible packaging, labels and labels) in flexography and rotogravure, which allow: Greater time savings and reduction of waste; More flexibility to produce your products and sell in traditional markets and new niches.

About ABRE

Founded in 1967 with the objective of promoting the development of the packaging industry and enhancing the quality of packages produced in Brazil.

ABRE´s work is market oriented, focusing on promoting better competitiveness for the Brazilian packaging industry and on representing the segment


Its range of activities includes the support for the development of laws and technical regulations, the discussion of packaging functionality before the society, the gathering of companies to discuss and elaborate common understanding over strategic themes for the packaging industry over key topics such as sustainability, food safety, design, accessibility, among others, and the promotion of continuous update of packaging professional over new trends and technologies around the world.

ABRE gathers as members companies from the packaging production chain, brand owners, retails, design offices, machinery and packaging raw material producers, education entities, and institutional bodies for packaging.

Internationally, ABRE represents the Brazilian packaging industry and is an active member of the World Packaging Organization – WPO, and the Latin American Packaging Organization – ULADE.


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