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Boston Bruins and Velcro Companies Return This Summer with 18 “When You Read, You Score!” Events

BOSTON, MA – The Boston Bruins will be returning to Massachusetts and New Hampshire libraries this summer to continue their “When You Read, You Score!” reading programs, presented by Velcro Companies. On Wednesday, June 27, the Bruins will host a kick-off event pairing Bruins Development Camp prospects and local students for games and other reading activities at the Waltham Public Library (735 Main Street, Waltham, MA 02451).

2018 marks the ninth year the Bruins will partner with the Massachusetts Board of Library Commissioners and the Massachusetts Library System, and the third year partnering with the Children’s Librarians of New Hampshire to support literacy programs and encourage reading among youth across the two states.

Throughout the summer, Bruins Mascot Blades and members of the Bruins promo team will visit libraries across Massachusetts and New Hampshire in an effort to promote youth literacy. At each “When You Read, You Score!” library visit, children and teens will be able to meet and interact with Blades, participate in Bruins arts and crafts, fun backyard games, and have the chance to win official Bruins prizes by competing in hockey trivia.

“Literacy is one of the most important abilities for students to develop and builds a strong foundation for success in life; so we are proud to be working with the Bruins to bring educational and literacy programs to the kids,” said Fraser Cameron, CEO, Velcro Companies. “‘When You Read, You Score!’ is an innovative way to connect with kids and sharpen their reading skills by making learning engaging, exciting and fun outside the classroom.”

To help inspire children and teens to keep reading over the summer, Bruins players, including Patrice Bergeron, Zdeno Chara, Brad Marchand and Tuukka Rask have helped libraries develop a summer reading list that also includes librarian picks for the best hockey books. To see the “Favorite Books of the Boston Bruins” list, please visit


Northborough Free Library(34 Main St, Northborough, MA) Tuesday, June 26
10:00 AM – 11:00 AM
Bigelow Free Public Library(54 Walnut St, Clinton, MA) Tuesday, June 26
2:00 PM – 3:00 PM
Waltham Public Library *(735 Main St, Waltham, MA) Wednesday, June 27
3:00 PM – 4:30 PM *
Boston Public Library – West End Branch(151 Cambridge St, Boston, MA) Tuesday, July 10
10:00 AM – 11:00 AM
Chelsea Public Library(569 Broadway, Chelsea, MA) Tuesday, July 10
2:00 PM – 3:00 PM
West Tisbury Free Public Library(1042 State Rd, West Tisbury, MA) Wednesday, July 11
10:30 AM – 11:30 AM
Attleboro Public Library(74 N Main St, Attleboro, MA) Wednesday, July 18
2:00 PM – 3:00 PM
Hill Library(1151 Parker Mountain Rd, Strafford, NH) Thursday, July 19
12:00 PM – 1:00 PM
Ingalls Memorial Library(203 Main St, Rindge, NH) Monday, July 23
12:00 PM – 1:00 PM
Lee Library Association(100 Main St, Lee, MA) Tuesday, July 24
10:00 AM – 11:00 AM
Hampden Public Library(625 Main St, Hampden, MA) Tuesday, July 24
2:00 PM – 3:00 PM
Phinehas S. Newton Library(19 The Cmn, Royalston, MA) Thursday, July 26
2:00 PM – 3:00 PM
Abbie Greenleaf Library(439 Main St, Franconia, NH) Tuesday, July 31
1:00 PM – 2:00 PM
Newbury Public Library(0 Lunt St, Byfield, MA) Thursday, August 2
1:00 PM – 2:00 PM
Pollard Memorial Library(401 Merrimack St, Lowell, MA) Monday, August 6
10:00 AM – 11:00 AM
Nevins Library(305 Broadway, Methuen, MA) Monday, August 6
2:00 PM – 3:00 PM
Agawam Public Library(750 Cooper St, Agawam, MA) Wednesday, August 8
3:00 PM – 4:00 PM
Colby Memorial Library(7 Colby Rd, Danville, NH Thursday, August 9
12:00 PM – 1:00 PM

*Time subject to change

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain, China, Belgium and Uruguay and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to Editors: At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should never be used as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.

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