Bolletje Enhances Festive Cookie Packaging With VELCRO® Brand PRESS-LOK® Closure

Marks First Brand in the Netherlands, Europe to Integrate PRESS-LOK® Closure into Packaging

Barcelona, Spain – January 7, 2014 – Velcro Industries, with its commitment to creating smart products, services and technologies wherever things can be connected, announced a new partnership with the renowned, Dutch baked-goods brand, Bolletje, to enhance packaging for the seasonal Kruidnoten cookie. Available for the caramel and chocolate truffle Kruidnoten, the PRESS-LOK® closure packaging provides consumers with innovative closure assurance, ideal for storage at home or on the go.

This partnership marks the first time VELCRO® Brand’s PRESS-LOK® has been incorporated into consumer goods products market in the Netherlands, Europe. The closure is already gaining traction in North American markets through partnerships with grocery and home and garden product manufacturers. The PRESS-LOK® closure addresses any chance of package misalignment by containing a series of interlocking micro features that connect at multiple levels, even after repeated use.

“Velcro Industries’ focus on smart solutions and innovation aligns closely with Bolletje’s heritage and values,” said Lenny Swart, SBU Manager Packaging & Materials Handling EMEA, Velcro Industries. “We are pleased to partner with Bolletje to provide its consumers with a package that reflects a commitment to product excellence, quality and design.”

Bolletje is continually seeking inventive ways for consumers to improve their experience with Bolletje foods, ranging from traditional rusk breads to cookies. For example, the company offers boxes to store its gingerbread and updated its rusk bread to include a finger hole that enables consumers to more easily remove the product from the packaging.

“Bolletje has a strong heritage of providing quality products to our customers and we are always looking for new ways to enrich our customers’ experience with our breads, cookies and crackers,” said Jeroen Penninks, Purchaser, Bolletje. “With the new PRESS-LOK® closure on our Kruidnoten cookies, consumers will appreciate the easier open and close process.”

The VELCRO® Brand PRESS-LOK® closure system is a proprietary hook-to-hook technology. The closure is a unique solution in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength. For more information about PRESS-LOK® please visit:

About Velcro Industries:

Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 300 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world.  Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world.  “Like” VELCRO® Brand on Facebook: or visit  for more information.

About Bolletje:

Bolletje is a Dutch baker with more than 144 years of real bakery tradition. Nowadays, Bolletje is a contemporary baker who has kept up with new developments over time. Bolletje is making tasteful products for everyday use. Tasteful, but common. That’s what makes the moment cozy. With the Bolletje products you know that they are produced with care. Real quality, no factory taste. Products of good, honest ingredients.

For further information, please contact: 

Lenny Swart
Velcro Industries

Jeroen Penninks
+31-546 878000